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Operava LLC · Custom software & automation for service businesses

Software built around how your business actually works.

Estimating, scheduling, the field, accounting and your customers all need the same information — and somebody on your staff is still moving it between systems by hand. We build the software and automation that closes those gaps, without replacing everything you already run.

Custom builds starting at $6,000. Hosting, maintenance and support from $200/month.

Request to paid

no retyping

  1. Lead or requestPhone, web, referral
  2. EstimateYour pricing rules
  3. ScheduleCrews, techs, recurring
  4. Field workStatus, photos, notes
  5. Change ordersPriced and approved
  6. Invoice & job costQuickBooks, Stripe

Usually it is only the two or three handoffs actually costing you hours — connected properly to the software you keep.

Built for
Contractors and service operations
Fits alongside
QuickBooks, ServiceTitan, Procore, Jobber
Scope
Fixed price, defined upfront
After launch
We host, monitor and support it

The problem

You already have software. The work still happens around it.

Nobody outgrows their systems all at once. It happens one workaround at a time, until the important parts of the job run on spreadsheets, text messages and people who just know. Most operations recognise three or four of these, not all eight.

A change gets texted in from the field

Then someone updates the schedule, someone tells the customer, and someone adds it to the invoice. Three people, or none.

Your office staff are the integration

Information moves between your systems because a person carries it. That is a salary, and a single point of failure when they are out.

Estimates lose their context once the job is won

The assumptions, measurements and exclusions stay in the estimate. The crew gets a work order without any of them.

Project managers keep their own spreadsheets

Because the software tracks what it was built to track, not what they are actually accountable for on Friday.

A change order takes five manual steps

Approve it, reschedule it, order materials, bill it, tell the customer. Any one of them can be missed, and eventually one is.

Job costing has to be reconciled

Hours in one system, materials in another, invoices in a third. By the time the numbers agree, the job is two months gone.

Photos and documentation live in four places

Someone's phone, a text thread, a shared drive and the folder in the truck. Finding one later is a project.

Customer updates depend on someone remembering

Nothing sends them automatically, so they go out when the office has a quiet moment — which is never the week it matters.

If your crews, office staff, project managers and accounting all need the same information, and somebody still has to move it between systems by hand, that is the kind of problem we fix. Generic software handles about 80% of an operation. The other 20% is where your people go.

The approach

Keep the software that works. Fix the workflows that don’t.

You do not need to replace QuickBooks, your field software or your estimating package. You need the layer between them — the handoffs, the missing tools, the steps a person is doing manually because no product covers them.

Not a template

Real development against your actual workflows.

Not a migration

The systems that work stay. We build what is missing.

Not open-ended

Fixed scope and fixed price before we start.

What we build

The parts of the operation your software leaves to your staff.

This is capability, not a package. Most projects use two or three of these. The first call is where we work out which ones are worth your money.

01

Connect what you already run

Your field software, your accounting and your spreadsheets hold the same information, and none of them share it. We move it between them automatically, in both directions.

02

Automate the manual handoffs

The steps that only happen because someone remembers them: re-entry, follow-ups, notifications, document handling and the monthly reconciliation nobody wants.

03

Field-to-office operations

A change called in from a jobsite should not need three people to become a schedule change, a change order and an invoice line.

04

Estimating & change orders

Your pricing rules encoded properly, and the context of the estimate carried into the job instead of being rebuilt from memory once the work is awarded.

05

Internal tools & custom CRM

The spreadsheet that quietly became a system, turned into software your team can actually run on — with permissions, history and no risk of somebody sorting one column.

06

Customer self-service

When was I serviced, what did I approve, what do I owe. Every one of those is currently a staffed phone call.

07

Job costing & reporting

Numbers reconciled once by the system, instead of assembled by hand out of three tools at the end of every month.

08

AI where it removes real work

Applied to specific jobs where it saves measurable hours — reading documents, handling calls, drafting replies. Not bolted on so the word appears on a page.

See what each system includes

No project includes all eight. Scope is decided before development starts.

Who we build for

Built for businesses where the work happens in the real world.

The trade changes. The shape of the problem does not: people working away from the office, an office coordinating them, money that has to be costed and billed accurately, and several systems that each hold part of the truth.

Construction & specialty trades

The estimate, the schedule, the change orders and the accounting all need the same numbers — and a person is the only thing moving them.

HVAC, plumbing & electrical

Dispatch, service agreements, recurring maintenance and parts, split across a field app and an accounting system that disagree by month end.

Roofing, concrete & excavation

Measurements, takeoffs, subs and change orders that happen in photos, email and texts — then get re-entered by somebody in the office.

Landscaping & property services

Recurring maintenance alongside install work, several crews out at once, and seasonal schedules generic schedulers do not survive.

Field & property-service businesses

Anywhere technicians work away from the office and someone has to keep both halves of the company agreeing about what happened today.

Not on the list?

Examples, not requirements. What matters is whether your workflows are specific enough that off-the-shelf products cannot hold them, and whether people are filling the gaps by hand.

Whether it's worth it

Worth doing at a specific stage. Not before.

Custom software earns its money when your operation has become specific enough that generic products cost you more in workarounds than they save in licence fees.

Usually a strong fit

  • Crews or technicians working away from the office every day
  • Office staff coordinating between customers, the field and accounting
  • More than one service line, division or type of work
  • Recurring or contract work alongside project work
  • Several systems that each hold part of the truth
  • Enough volume that one manual step costs real hours
  • A spreadsheet that has quietly become load-bearing
  • Workflows no off-the-shelf product supports properly

Usually not worth it yet

  • A brand new solo operator

    Off-the-shelf tools will serve you well for a while. Spend the money on trucks and equipment.

  • Someone who needs a website

    We build operating software. A good web designer is a better use of your budget.

  • Basic invoicing only

    If invoicing is the whole problem, existing products already solve it for far less.

  • A franchise with corporate-mandated software

    If you cannot choose your own systems, custom software cannot help you.

We would rather tell you on the call than six weeks into a project.

How it works

Four steps, and you know the price before the third one.

Discovery is not a sales call with a different name. It is the part where we learn how your company runs, because that determines whether there is anything worth building.

Step 01

Discovery

You walk us through the workflow that is causing the problem.

Step 02

Scope

We map the problem, and say what it is worth fixing.

Step 03

Build

We build the missing piece, in milestones you can see.

Step 04

Launch & Support

Your team stops babysitting the workflow.

Platform experience

What we’ve already built.

Systems and platform work we have shipped and run in production. These are capabilities, not client case studies — we are not going to show you logos and quotes we have not earned.

AI receptionist and intake

Answers inbound calls, qualifies the caller, captures the details a real estimate needs, and books the appointment straight into the schedule.

  • Voice
  • Lead capture
  • Scheduling

Recurring scheduling engine

Recurring service plans across multiple crews and service types, with reschedules, seasonal cycles and exceptions that do not corrupt the rest of the calendar.

  • Scheduling
  • Crew operations

Customer portals

Self-service access to service history, estimates, approvals, invoices and payments — the questions that otherwise arrive by phone.

  • Portal
  • Self-service

Payment and subscription infrastructure

Stripe-backed card and ACH processing, stored payment methods, recurring billing and reconciliation that survives contact with accounting.

  • Stripe
  • Billing

Estimating and proposal workflows

Rule-driven pricing, multi-option proposals, internal approvals and digital acceptance, built so pricing does not depend on who is quoting.

  • Estimating
  • Approvals

Lead pipelines and routing

Inbound leads captured, deduplicated, scored and routed by service line and territory, with follow-up that stops when a human replies.

  • CRM
  • Automation

Route and field workflows

Day sequencing, crew assignment and job status reported from the field, so the office knows where work stands without calling the truck.

  • Routing
  • Mobile

Cross-system API orchestration

Keeping several systems of record in agreement — webhooks, retries, idempotency and reconciliation, which is where most integrations quietly fail.

  • APIs
  • Webhooks
  • Integrations

Alex ran a home-service business before building software for one. We have since built and shipped scheduling, estimating, payments, payroll, customer portals and AI phone answering — production systems, running every day. None of that is what we are selling you. It is why we do not need to be taught how an operation with people in the field and an office behind them actually breaks.

See what we’ve built

Pricing

Custom projects start at $6,000.

There are no packages, because there is no such thing as a standard version of your company. What there is: a fixed price for a scope you approved before anyone wrote code.

What moves the number

  • Workflow complexity
  • Integrations
  • Data migration
  • Number of user roles
  • Automation
  • Custom business logic
  • Mobile requirements
  • Reporting depth
  • External provider work
To begin
50%
At launch
50%
Ongoing support
From $200/month

You’ll know what we’re building, what it costs, and what is outside scope before development starts. Additional features are quoted separately — the number does not quietly grow.

Why Operava

We build software that has to survive a Monday morning.

  • We understand how service operations run

    Crews and techs in the field, recurring and project work, estimating rules, the office in the middle of all of it. We are not learning how this kind of business works on your budget.

  • We have built complex operational software before

    Scheduling engines, portals, payment infrastructure, AI phone intake. Shipped and running, not slideware.

  • We work with real APIs, payments and business logic

    Webhooks, retries, reconciliation, edge cases. The unglamorous parts where most integrations quietly fail.

  • We care whether it works in production

    Software that demos well and breaks in week three is not a delivery. It is a liability with your name on it.

  • We do not sell features to inflate a project

    If something should stay in QuickBooks, we will say so. Scope discipline is what keeps the price honest.

More on the company and how we work is on the about page.

Questions

The things people ask before booking.

How much does custom software cost?

Most projects begin around $6,000. Larger systems are scoped based on complexity — number of workflows, integrations, user roles, data migration and how much custom business logic is involved. You get a fixed price for a defined scope before development starts, and anything added later is quoted separately.

Do you replace our current software?

Not necessarily, and usually not entirely. The best result is often integrating what already works and building only the parts that are genuinely missing. A migration off a working system is expensive, disruptive and rarely the thing that was costing you money — and selling you one to make the project bigger is a bad trade for you and a bad reference for us.

Can you work with QuickBooks, ServiceTitan, Procore, Jobber or what we already run?

That is the normal starting point. We build API and webhook integrations wherever the platform supports them, and QuickBooks, Stripe and Twilio are ones we work with regularly. For anything else — ServiceTitan, Procore, Buildertrend, Jobber, an estimating package, an in-house database — we check what its API actually allows during discovery, before it becomes an assumption in a scope document. Where a system genuinely has no usable API, we say so and we look at what can be done around it.

We are not a landscaping company. Do you only work with one industry?

No. The work is with established service and contracting businesses generally — trades, field service, property services, specialty contractors. The founder's own operating experience came from a home-service business, which is why that language shows up on this site, but nothing we build is specific to a trade. The problem we work on is the shape of the operation: crews in the field, an office coordinating them, money that has to be costed and billed accurately, and several systems that each hold part of the truth.

How much of our industry do you have to learn first?

Some of it, and that happens during discovery rather than being billed to you as education. What we do not have to learn is how this kind of operation fails — where information gets re-entered, where estimates lose their context, where a change order goes missing between the field and the invoice. Those repeat across trades, and they are usually where the money is.

Is this just another CRM?

No. The entire reason to build custom software is the workflows generic products handle badly: your pricing rules, your crew or dispatch structure, your change-order process, your reporting. Often the work is not a new system at all — it is the layer between the systems you already pay for. If a standard product covered it, we would tell you to buy one.

How long does a project take?

It depends on scope. A focused system — one workflow, a couple of integrations — typically runs several weeks. Larger builds spanning sales, operations and accounting run longer. You get a milestone schedule during scoping, not a number designed to win the deal.

Who owns the software?

Your company owns its business data and the custom deliverables built for you. Operava retains ownership of the reusable frameworks, libraries, infrastructure and pre-existing technology used to build the system. Exact terms are defined in the project agreement, and we go through them before you sign.

What happens after launch?

Hosting, maintenance, monitoring, bug fixes and support continue through a monthly support plan starting at $200/month. New features and expanded scope are quoted separately as you need them.

Can you build mobile apps?

Yes, where the project justifies it. In practice a well-built mobile web interface handles most field workflows, works on every device your team already owns, and updates without an app store. We recommend a native app when there is a real reason for one — offline requirements, device hardware, background location.

Tell us what your team still does manually.

One workflow is enough to start: the handoff that gets missed, the spreadsheet holding a process together, the information somebody retypes every week. That is the conversation — not a software project you have to commit to today.

Thirty minutes, no obligation. Custom builds start at $6,000.